How to Test Products for Dropshipping?
Many dropshipping sellers think that there is no need to test products, and instead promote directly.
After losing a lot of money and time, they found that not only were there no sales, but they needed to replace new products again.
If you’re looking to start a dropshipping business, you should take the time to thoroughly test products before selling them to your customers.
But you may be at a loss as to how to test products for dropshipping. We created this page to help your store choose winning products. Continue to follow.
What are Test Products for Dropshipping?
Briefly review the dropshipping model mentioned earlier.
Dropshipping is a very low-cost e-commerce retail model. Retailers do not need inventory but send customer orders and shipping details to suppliers, who send goods directly to the final customers.
If you want to start a dropshipping business, you must first think about what products to sell. And the best way to product selection is to test products.
Test products are to select several products in your store for various tests, use data to speak, keep the best and most profitable products from customers, and eliminate other unsuitable products.
Benefits of Testing Products
You have to be careful with the product. Imagine a product whose quality you don’t even know, how can you ensure that it will be welcomed by customers? Unproven products may sell, but sales are dangerous.
Therefore test products are crucial. It costs far less than you would spend promoting a product but gets more visible results.
In short, the purpose of testing products is to understand the needs of potential customers, so that you can find more valuable products and the most profitable products, so as to obtain greater profits.
What Steps should you Follow While Testing Products?
You have to first determine what type of product you want to sell. For example, you are going to sell cosmetics or electronic products. After the niche market is selected, choose different items of this type of product.
After the product type is determined, it is necessary to find out the different products of the subdivision. How to find these products? You can search for your product type on large shopping websites such as Amazon and AliExpress, and then pick the items and suppliers that satisfy you.
Finding a third-party provider is also a good option. They have enough experience and professional procurement personnel to know which products have potential and can help you purchase the most suitable and affordable products for you.
You can create and design a website yourself, which can be labor-intensive. There is an easier way to start an online store directly on a well-established dropshipping platform.
Shopify is most commonly used by dropshipping sellers. It offers both free and premium themes.
WooCommerce can also be used to set up a shop. It can turn any WordPress site into a full-fledged eCommerce store.
Create a list of all products in your store. In this way, customers can clearly know and click in to understand the products your store is selling. Product listings contain information such as product names, prices, and product images.
The quality of your suppliers can determine the success of your dropshipping. Finding a good supplier can save you a lot of money in addition to providing quality products and services.
After adding products to your store, use a variety of methods to promote all of your selected products. Such as Facebook, Google Ads, and TikTok. Click here for specific promotion methods.
Then, referring to the traffic and click data of the promotion, you can clearly analyze whether these products are potential explosive models or junk models. You just need to give up the eliminated models.
Best Practices to Test Dropshipping Products
Like Google Trends. Enter your product keywords, and you can view the search trends related to this product in recent months or even weeks. You can also see where your products are most popular.
Search for products you sell on social media (Facebook/TikTok/Instagram). You can see how many times the product was mentioned and how many people were searching for it.
Invite customers to use your product for free, just to give you feedback on their experience. After you collect this information, you can see whether customers are satisfied with your products. If the response is very good, you can promote this product.
A higher number of pre-orders means a higher demand for the product. If the number of orders is small, you can also give up or try other methods.
The following two channels are suitable for your marketing.
Different Channels for Testing Products
Create a Page Post Engagement (PPE) ad on Facebook. Advertisements can be shown to potential customers and interact with your brand.
The best way to do this is to partner with influencers. But how do you find influencers? This can be a little tricky. We tried several methods:
Here I need to emphasize:
The best way to test dropshipping products on Google is to use Google Shopping Ads. It’s great for driving convertible traffic. By allowing retailers to advertise their products to searchers in a visually appealing way.
You must have seen the Google Shopping page. As shown below, each Google Shopping ad includes an image, product name, price, and retailer name.
When someone searches for a product you sell, Google can show relevant Shopping ads for your product. and placed at the top of the search results. If a user clicks on your ad, Google will take her to the product page. Therefore you need to pay attention to:
Even if the product you are testing is not yet on the market, you should have each product page set up. In this way, users will have a detailed understanding of your product when they click in.
More and more retailers are shifting advertising budgets from Google search ads to shopping ads. Why? Think about it, if you want to buy a pair of heated boots, would you rather click on a shopping ad with a picture to display it than a search ad with a lot of text descriptions? Therefore, the advantages of shopping ads over search ads are obvious:
Test products on TikTok are cheaper than on Facebook. There are generally three types: Open screen Ads, In-stream ads, and brand takeover ads.
The most popular of these are in-stream ads. Refers to interspersed and pushed advertising videos during the process of users swiping videos. Videos primarily showcase your products and or services. And there are words such as “Shop Now” at the bottom of the video to induce users to click on the pop-up link. But this does not mean that you will be successful, you still need to understand more strategies for testing products on TikTok. Click to learn more.
Dropshipping model is great for quickly testing product ideas. Depending on the results of the test to decide whether to continue selling the product can save you valuable money later.
If you think you have found a successful product and are looking for a supplier, Honest FulPhilment can meet your needs. We make sure you only sell winning dropshipping products. Please feel free to contact us.
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