Dropshipping On TikTok: How To Grow Your Business?
Do you know dropshipping on TikTok? TikTok’s huge user traffic makes it a lucrative marketing channel. TikTok ads have become a recognized marketing strategy for many brands. And there are a lot of dropshipping merchants advertising on TikTok to get more sales. Are you also wondering if TikTok marketing can work for your brand?
If you don’t know how to start your dropshipping business on TikTok, we have written this page to help you.
Benefits of Dropshipping on TikTok
In 2017, the TikTok application was launched in the international market and immediately became famous for dance trends, challenges, and lip-synch videos. TikTok users began to grow rapidly overnight, and now it has become the most downloaded application in the world. TikTok is now experiencing exponential growth, which means that creative and quick-thinking brands can attract a large audience.
Publishers like The Washington Post have amassed 400,000+ followers in less than a year. Positioning themselves as a creative force with the potential to shift influence in the process to a new, more global, and younger demographic.
These show that dropshipping on TikTok can not only bring you huge traffic but also great brand awareness and influence potential.
Dropshipping on TikTok also has a fairly fair competition environment, and the KOL price is low. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on new videos. And TikTok may soon make it easier to attract traffic from the platform by introducing bio links.
We found that the content that exploded in TikTok covers a variety of products, and there are bloggers who recommend Amazon’s good stuff series. Most of them are videos with millions of views. And some “recommended goodies” videos, the products cover small appliances, jeans, cosmetics, kitchen supplies, down jackets, and so on. As a cross-border seller, you can imagine how many prospective customers are asking how to buy these products under these videos. This strong ability to drive consumption is an impossible attraction for you to refuse.
Disadvantages of Dropshipping on TikTok
Although the amount of money spent on advertising on TikTok is much less than that on Facebook, it still requires a huge investment when you promote a product dropshipping on TikTok.
Because videos on TikTok pay more attention to the quality of content, it means that you have to spend more time improving your content to attract your users. And your TikTok account and content may become popular overnight or for months.
Most of the audiences on TikTok are young people: 60% of TikTok’s monthly active users are between 16 and 24 years old, and 63% of TikTok’s users in the United States are between 10 and 29 years old. Therefore, your product dropshipping on TikTok should be closer to these people, so that you can make profits.
How to Dropshipping on TikTok with Shopify?
As early as last October, Shopify cooperated with TikTok. Shopify allows merchants to sell products in the form of shopping video advertisements. TikTok users can purchase products by clicking advertisements. All transactions will be conducted through Shopify’s website.
This brings opportunities to all businesses who want their business dropshipping on TikTok. Your followers can browse all your products from the TikTok app. If they’re interested in a product, TikTok will link them directly to your Shopify store for the checkout process!
So next let’s see how dropshipping on TikTok with Shopify.
1. Connect Shopify and TikTok
Create Shopify TikTok Store
Then directly connect a TikTok account of your own to the background. It is also possible to create a TikTok business account.
After successfully connecting to your store, you can see a TikTok business dashboard.
2. Product Selection
How to find the most profitable product dropshipping on TikTok?
In short, these products must meet the following characteristics:
3. Find a supplier
Suppliers are your business partners who can drive your business success.
So what are the advantages of working with a supplier?
- Can save your shipping time
- Reduce manufacturing costs and make products have a cost advantage.
So how to find the right dropshipping supplier?
- You can find suppliers who can cooperate with you on major shopping platforms such as Amazon and AliExpress.
- You can also use Google to search for domestic and foreign wholesale suppliers. For example, you can try adding words like “distributor” and “bulk” to the search bar to make your search as specific as possible. But it will take you a lot of time.
Or you can go directly to an e-commerce fulfillment company that can help you grow your e-commerce business quickly and efficiently. Not only can they help you source products, but they can also help you ship them directly. For example, Honest FulPhilment, which has professional purchasing personnel, can help you purchase the cheapest products you need from all over China.
Third-Party Logistics (3PL)
In addition, you may also need 3PL logistics services to help your business. Third-Party Logistics (3PL) refers to the process of outsourcing logistics services, including storing and transporting items around the world.
The 3PL process mainly includes receiving inventory, 3PL warehousing, picking, packing, and shipping. Honest FulPhilment has its own tracking software that integrates with your e-commerce platform to keep you and your customers informed about orders and their fulfillment.
4. How to use TikTok organic traffic promotion
Before promoting your product and brand, you need to create your own TikTok account. And optimize your account and content every day.
First of all, I suggest you cultivate your account. Your video content needs entertainment users to be noticed. In this process, you will build an audience base and get more followers. So that you can become an influencer on TikTok. Then you can integrate your product or brand into your video content. I suggest you start from the cultural circle. For example, if you sell JK skirts, your content should be more in line with JK culture to attract your target consumers.
Influencer marketing with dropshipping on TikTok
You can work with some bloggers with a lot of fans and ask them to help you insert your products in high-traffic videos, or directly make promotional videos for your products to bring traffic to your products. Of course, Of course, the most worthy of your cooperation is the anchor who brings the goods. You must know that these anchors have far more influence than those stars with huge fan bases, and the price of using them will be cheaper than that of stars. A live stream could double your sales.
So, how to find the right influencer for your product?
How to Advertise on TikTok
- Open screen Ad
A full-screen ad that all users can see when they open TikTok. This is more direct and easy for users to see, but it is also easy to be skipped.
- In-stream advertisements
Interspersed and pushed during the process of users swiping videos. Refers to placing an advertising video on the “For You” page, and clickable pop-up terms such as “Buy Now” and “Learn More” appear below the video. Your content must be engaging enough that potential customers will click through to learn about it. For example, the words discounts or discounts can appear in the video or the same paragraph.
- Brands take over advertising
These types of ads are popular and often use a combination of images, GIFs, and video clips, linking to landing pages or hashtag challenges. This will greatly encourage users to interact directly with your brand.
Suggestion: In order to minimize the chances of your ad being ignored and disapproved, it is recommended that you do a good job of building your brand and building your credibility. It is recommended that you upload videos of people using your product, or show how your product can benefit users in the video. And it is recommended that your video content conforms to TikTok’s value orientation.
5 Strategies for Dropshipping on TikTok
Tags and sounds (the music you use in TikTok videos) are two of the best ways to improve content discoverability. If you add a hot tag to the title, you will be more likely to be voted for and promoted to the popular page. For example, the currently known “# for your page” tag is believed to increase your chances of appearing in “popular recommendations”. Also, remember that this is not Instagram. Don’t try to use 21 tags on TikTok, which will greatly reduce your video effect.
You need to keep an eye on trends and change your content. If you are not sure which are the latest trends on TikTok, you can check TikTok’s discovery page for inspiration. And you can co-shoot with others or make popular videos to join the trend. In addition, we also found that the most effective product promotion on TikTok is the product copied by the public. It is also a derivative of the existing trend.
TikTok supports users to interact frequently. The more you interact, the higher the popularity will be pushed. Comments are the way to achieve this. You need to reply to every comment under your video content, and also comment more on some popular bloggers. It would be better if your comment could become the first hot comment.
When you find someone following you, you can’t help but click on his homepage. This is your opportunity to attract traffic. Maybe your potential customers will be attracted to your homepage and even contact you by private message.
You need to use some effects on TikTok to publish videos, and the more videos you publish, the more fans you will grow. Remember that you should release videos at the same time every day, at least one video every day, preferably at 9 a.m. and 6 p.m. This will make it easier for people to see your account and content.
Now you know that as a social marketing channel, TikTok has great advantages and influence in today’s young market. You have also received some great advice on dropshipping on TikTok through this article. Now you can promote your products in TikTok yourself. If you have further questions, you can contact Honest FulPhilment and we can help your business.
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