What Is Repackaging? Repackaging Services Explained
Quick answer: Repackaging means taking a product out of its original packaging and putting it into new, often branded, packaging before it ships to the customer. Sellers use repackaging services to build their brand (custom boxes, inserts, labels), to protect products and to reduce parcel size and shipping cost. Many fulfillment centers and sourcing agents offer repackaging, kitting and custom packaging as value-added services.
Custom repackaging is a value-added service that enhances the customer experience. According to the report, 72% of U.S. consumers say that product packaging design influences their purchasing decisions. The moment a customer receives their package and unpacks it, it determines how satisfied they are with the product and whether they will buy it again.
This page will show you how custom repackaging can help improve the user experience and thus increase secondary sales.
What is Repackaging?
The definition of repackaging is the re-design of packaging to meet customer or market needs in a more effective or attractive form. Items can be repacked according to the instructions on the packing slip. Packaging is a dynamic process. You can change your packaging at any time according to product changes or changes in your customer’s requirements. Repackaging is also known as private labeling, repositioning, and rebranding.
Repackaging is suitable for increasing sales and also can reduce shipping costs and improve safety during shipping.
Companies generally pursue two types of packaging. One is functional packaging, which focuses on logistics improvement and cost reduction. One is aesthetic packaging, which pays more attention to the design of the packaging itself, mainly to attract and serve customers and satisfy customers’ sense of product experience.
What Does a Repackaging Service Include?
A repackaging service is usually handled by your fulfillment center or sourcing agent after goods arrive from the factory. Common tasks include:
- Replacing plain factory packaging with custom branded boxes, mailers or poly bags
- Adding labels, barcodes, inserts and thank-you cards
- Removing invoices or supplier branding so the parcel looks like it came from your store
- Bundling or kitting several products into one set
- Downsizing oversized packaging to lower dimensional-weight shipping costs
At Honest FulPhilment, private label, custom packaging, inserts and kitting are done in our own warehouse before orders ship.
Benefits of Custom Repackaging
First impressions matter. Product packaging is the customer’s first impression of your product and brand.
The custom repackaging of the product determines the appearance grade and quality of the product to a certain extent. Mature products are often packaged in a unified way to achieve the role of a closed market, which is also more conducive to production and sales. Note that promotional packaging and general packaging should preferably be different.
Deepen the customer’s impression of the brand
Custom repackaging is an incredible and cost-effective way. Not only can you impress your customers, but you can have a lasting impact on your brand, increasing word of mouth, social shares, brand loyalty, and revenue.
Products better reflect the company’s core philosophy
Custom repackaging is a unique type of packaging that is built around a company’s specific needs, rather than using standard or pre-made boxes or packaging that a product may fit.
For example, you must have seen or heard of Tiffany’s little blue box, its color is very conspicuous. Tiffany put a lot of thought into the packaging to make their box so iconic that everyone around knows it’s a Tiffany box.
Repackaging Makes your Product Different
If you want to present your product as high-end, all-natural, mysterious, or cheerful, you can do all of this and more with custom repackaging.
Half the fun of the customer receiving the product lies in opening the packaging itself. In many cases, repackaging can make your product feel different to customers. Every brand wants to connect with customers in a way that makes the brand relevant and interesting to them. A custom wrapper can be the way to do it all.
Challenges of Custom Repackaging
In a way, custom repackaging will make the product market shrink more and more, lack of market vitality and competitiveness.
Conflict on price and service
Now, foreign trade e-commerce channels have broadened their sales channels, and offline sales often go hand in hand with sales.
So if the products sold offline and online are consistent, it is easy to produce conflicts in price and service, resulting in a contradiction between the two. Therefore, online and offline repackaging should be different.
Need more professional team
Unified custom repackaging requires a certain foundation. If there is no professional team to form a scale, the product will not have a fixed market, and it will definitely fail.
Therefore, you need a professional team to help you observe market changes in real time, improve the repackaging style based on the needs of the public, and maximize consumer experience.
Need to meet the differences in product needs of different groups
The point of repackaging is to serve consumers. Different consumer groups lead to different targeting of product repackaging. Therefore, more differentiated treatment is needed and market segmentation is achieved, which will arouse people’s strong curiosity and desire to buy.
4 Best Repackaging Fulfillment Service Companies
QuickBox
Quick Box provides a wide range of third-party logistics (3PL) services to e-commerce and multi-channel retailers, including order fulfillment, packaging, shipping, and other value-added services to meet the changing needs of end markets.
ShipBob
ShipBob is a global, full-service fulfillment solution that ships orders from where customers shop. From a personalized and memorable unboxing experience to faster shipping, ShipBob delivers best-in-class supply chain solutions and fulfills global orders from the US, UK, EU, Canada, and Australia to meet customer expectations. But ShipBob does not provide certain services, such as cold storage
Red Stag Fulfillment
Red Stag Fulfillment may be better suited for online retailers selling bulky, heavy items. This company can fulfill all types of product orders but is proficient at packing and shipping larger, heavier items. But their prices are more expensive than other companies.
Honest FulPhilment
Honest FulPhilment provides fully integrated e-commerce fulfillment services including product sourcing, packaging, brand distribution, and shipping.
Honest FulPhilment enables you to fulfill your order with one click, and we automatically handle all your product inventory, ensuring your products are always available and ready to ship. Honest FulPhilment offers a 3PL service, after your customer places an order, your CMS via Shopify or WooCommerce, our own app ensures that the order is automatically sent to the warehouse for picking.
The most distinctive thing about Honest FulPhilment is its price. We are transparent about all prices to help you control the lowest cost.
Conclusion
Custom repackaging is the most cost-effective way to promote the secondary sales of products. Please try custom repackaging to make your customer experience more satisfactory.
Have you found the right container for your product? If not, please contact Honest FulPhilment. We not only provide packaging services but also help you build brand services. Use the most transparent price to help you promote your business and improve sales.
FAQ
What is repackaging?
Repackaging is taking a product out of its original packaging and putting it into new packaging, such as a branded box, a smaller mailer or a protective bag. It is done to make the product more attractive, protect it better in transit or reduce shipping size and cost.
What does repackaging a product mean for an online store?
For an online store, repackaging a product usually means replacing the factory's plain packaging with your own branded packaging, adding inserts or labels, or combining items into one parcel. The product itself stays the same; only the way it is packed and presented changes.
What is a repackaging service?
A repackaging service is offered by fulfillment centers and sourcing agents that unpack incoming goods and repack them to your specification before shipping. Typical tasks include custom boxes, poly bags, labels, thank-you cards, bundling and kitting.
What is the difference between repackaging and repacking?
The two terms are often used interchangeably. Repacking usually refers to the physical act of packing goods again, while repackaging can also mean redesigning the packaging itself, for example to rebrand a product.
Is repackaging the same as kitting?
Not exactly. Kitting means assembling several different items into one ready-to-ship set, while repackaging means changing the packaging of a product. They are often done together, for example when several products are packed into one custom gift box.