What Is Amazon Multi Channel Fulfillment?

In this article, we will introduce you in detail what is Amazon multi channel fulfillment, the pros, and cons of multi-channel fulfillment, and what is the difference between multi-channel fulfillment and FBA to help the development of your business.

Amazon Multi Channel Fulfillment

What is Amazon Multi Channel fulfillment?

Multi channel fulfillment(MCF) amazon is a service that uses Amazon’s warehouses to store products and enable orders from amazon and other brand sites to be fulfilled.

Pros Of MCF

Improving Inventory EfficiencyAmazon’s multi-channel delivery is useful for improving inventory efficiency, allowing sellers to keep all of their inventory on Amazon and complete Amazon and non-Amazon orders through a dashboard on the platform.
With Easy-to-Understand PricingMCF features easy-to-understand pricing in addition to integrated tracking services. Simply calculate the warehousing and fulfillment fees from their tables to estimate your costs.
Boost Your Business’ Competitive EdgeBy allowing Amazon to help you with complete order fulfillment, your business can be more tuned and less stressed, giving you more time to customize other valuable growth and marketing strategies.

Cons Of MCF

Individual Platform LimitationsNot all marketplaces support Amazon Multichannel FBA, for example, Walmart has banned the use of MCF.
Strict Product RestrictionsMCF imposes strict product restrictions, and sellers need to strictly check their products.
Slow Delivery TimeShipping time with MCF is slower than FBA, and MCF is not integrated into any other marketplace’s fast shipping labels.
Amazon Omnichannel Fulfillment

What is Amazon Omni Channel Fulfillment?

FBA is a service provided by Amazon, including warehouse management, packaging, and shipping to after-sales service, allowing sellers to focus only on selling! Once the merchandise arrives in the U.S. by sea, air, etc., and enters Amazon’s designated warehouse, Amazon FBA will handle all of the packaging, warehouse management, shipping, and returns for you in that country.

Pros Of Omni Channel Fulfillment

Selling EasierWith FBA, selling on Amazon becomes easier and your business can flourish with AMZ’s solid reputation. The platform already enjoys so much customer loyalty thanks to its top-notch service. By letting them handle fulfillment for you, people are more likely to buy your products.
Efficient Order FulfillmentAMZ is an e-commerce giant with more money, resources, and employees than you. They can handle payment processing and fulfillment logistics more efficiently than you can. With FBA, your customers will receive fast and efficient shipping and customer service.
Using Amazon Logistics makes your products eligible for free Prime shipping. Customers are more likely to buy your products because everyone likes fast, free shipping. This gives you an advantage over sellers who don’t use FBA.
Using FBA is Cost-EffectiveSince you don’t have to worry about renting or buying a warehouse, hiring employees, or handling shipping logistics, you incur fewer costs. If you’re an FBA seller, your chances of winning a Buy Box increase. By using Amazon to pack and ship your orders on your behalf, you’ll have more time. You can focus on expanding your online business.

Cons Of Omni Channel Fulfillment

Higher Payment FeesAs an FBA seller, you must pay AMZ for its services. These fees include fulfillment and warehousing fees. In addition, if your item does not sell quickly and stays in Amazon’s warehouse for more than 365 days, you will incur long-term storage costs.
Preparing and packaging your products as required can be very labor-intensive. If you don’t do a good job, AMZ will handle it for you, but you will be charged a fee.
Difficult To Build Your BrandProducts using this model carry the Amazon logo, which makes it difficult for brand owners to build brand awareness and improve their reputation.

What is the Difference Between FBA and MCF?

There is one major difference between Amazon’s FBA and MCF programs. FBA focuses on sales made through amazon, while MCF focuses on sales made through the seller’s channel.

Channels are DifferentFBA: On amazon
MCF: The sellers’ website or other marketplace websites
Shipping Options are DifferentFBA: next-day shipping and 2-day shipping (though there are disruptions and delays during the covid-19 pandemic)
MCF: next-day, 2-day, and standard (3-5 business days)
Fees Are DifferentFBA: amazon FBA fees include:
A flat fee per unit, based on the size and weight of the product
15% referral fee on sales
Storage fees
Shipping And Handling FeesMCF: amazon mcf charges FBA fees for amazon prime orders, and has separate MCF fees for orders placed on sites outsides of amazon that are based on order weight and size.


Honest Fulphilment is the omnichannel expert, we have helped many clients develop and implement omnichannel fulfillment strategies. We take care and attention to every order, and we are always looking for ways to create a better out-of-the-box experience for our customers’ customers. We think it’s our job to make your brand look good, so Contact Us Today!

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