How To Start Selling On Etsy?
Etsy is one of the largest e-commerce platforms in the world, with more than 90 million buyers. It is a potential market for merchants, so opening a store on Etsy can help us increase sales and increase profits. This article will introduce you to what Etsy is, the costs of an Etsy store, the advantages of opening a store on Etsy, and how to sell products on Etsy. Through the study of this article, you will learn how to successfully open a store on Etsy and increase sales.
What is Etsy?
Etsy is a hybrid e-commerce platform based in Brooklyn that sells art, crafts, and collectibles. But what we should be clear about is that Etsy does not produce products, it is responsible for connecting buyers and sellers, providing them with such a platform to communicate. For some small and medium businesses, Etsy is able to display its wares.
What are the Costs of Selling on Etsy?
The Etsy fee is not high. Setting up an Etsy account and listing it on the market costs only $0.2, but once the item is sold, it needs to pay a 5% transaction fee. Additionally, Etsy includes the following fees:
1. Etsy Store Costs
It’s free to set up a store on Etsy, but there is a fee for listing items, which is $0.20 and can be displayed for four months. Unlike other platforms, Etsy lists product lists, and a product list can contain multiple products. Therefore, we can put the same type of products in the same list, so we only need to pay a listing fee.
2. $0.2 Is Not All Costs
$0.2 is the fee for a list to be listed for four months, but it is impossible for us to sell all the items on this list within four months, so at the end of the four months, we need to pay another $0.2 to buy the next four months.
3. 5% Transaction Fee
Like many e-commerce platforms, merchants pay Etsy transaction fees for every item sold on Etsy. According to Esty, transaction fees are 5% of sales.
4. Esty Promotion Costs
If you want to stand out among many products and enter the attention of consumers, many businesses may choose to promote products. On Esty, promotions start at $1 per day. The pay-per-click model is used. Once the advertising promotion is turned on, consumers can see the logo that distinguishes them from other sellers in the product listing.
Why Should you be Selling on Etsy?
Etsy is an e-commerce platform that merchants should choose because Etsy is not only imaginative and creative but also has many services:
1. Free Shipping Guarantee
Etsy asks merchants to add key buyer information to the list so that delivery times can be accurately estimated. In addition, if the sales volume of the merchant is relatively good and the profit is relatively high, the product can also be set to the free shipping mode. According to the survey, once set to free shipping, sales will increase by 20%.
2. Brand Building
Creativity is the hallmark of Etsy. As an Etsy merchant, you should have your own creativity. Etsy can provide merchants with artistic design and innovative ideas, helping merchants set up unique ideas, unique product names, store decorations, and so on. These creative settings can increase consumers’ impression of the merchant brand.
3. Search Engine Optimization
The SEO capability of Etsy is very powerful. When consumers search for our products on the website, Etsy’s powerful search function can rank our products on the first page, so that consumers can see our products for the first time. Of course, reasonable settings of the business list are also required, such as keyword settings and list settings, which will affect query matching and ranking.
How To Start Selling On Etsy In 2022 – 6 Simple Steps
1. Create an Account
Before opening a store on Etsy, you should create an account first. Creating an account is free. We can go to Etsy’s official website Etsy.com and click the “Get Start” button to continue to the next step. During the registration process, fill in your personal information, such as name and email.
2. Open your Etsy Storefront
After the account is successfully created, you can start to open the store. First of all, it is necessary to determine the store name, and the classification of goods, and to clarify which products we sell in this store. In addition, we must also determine the language, target country, and currency type.
3. Upload Products
- Product Listings
After the store is set up successfully, we can upload products. Uploading products is a very critical step to create different listings for different categories of products. When setting up product listings, include keywords so that they can be easily crawled by search engines.
- Product Pictures
Since consumers cannot directly touch the material of the product, it is very important to have good-looking pictures. Each product can upload 10 photos, it must be clear that only high-quality pictures can be favored by consumers.
- Transport Information
When uploading a product, you also need to fill in the transportation information. You need to choose a delivery location and express delivery time. Once the customer pays, the merchant can estimate how long it will take for the product to reach the consumer. If it is an international customer, you also need to add a customs code.
4. Choose How you Will Get Paid
The next step is to set up the payment method, which determines how the merchant needs to choose how to get paid. Here you need to choose whether it is an individual seller or a corporate seller. Individual sellers need to enter the seller’s name, address, and bank account; corporate sellers need to enter the company name, registered address, and company account.
5. Set Up Billing
For merchants, creating an account is free, but there is unfree if you want to sell products. So once you’ve chosen how the merchant wants to accept payment information, Etsy will prompt the merchant to choose a payment method, which pays for the product listing and transaction fee.
6. Customize your Etsy Storefront
It is necessary for merchants to set up customized stores. Upload a more obvious banner, which needs to contain products, logos, or some promotional information, etc., which can guide consumers to have the desire to stay.
Set the store profile, use a paragraph of text to briefly introduce the store’s information, how to create it, which products are sold, and where are the advantages of the product.
Finally, you can upload the store’s policies, such as payment methods, return requirements, exchange procedures, and some privacy policies.
Etsy has more than 90 million consumers, and opening a store on Etsy can sell items all over the world, so why not get started? Although many stores are small-scale, only on this small-scale basis that they can become bigger and stronger. If you still have some questions about Etsy, you can choose a professional team or contact Honest FulPhilment for more support. We have everything you need to create your own Esty store. Visit our website and see more information.
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