How to Find Winning Products for Dropshipping in 2022

winning products

One of the most popular ways to make money from home is to sell winning products online. Are your dropshipping store unprofitable and barely breaking even right now? If so, it’s time to look for award-winning products in your store! The profits you can generate when you add winning products to your dropshipping store are limitless.

We created this article to help you find the best winning dropshipping products for your store. By the time you finish reading this article, you will have all the information you need to start sourcing products with great potential and start dropshipping today.

What Is a Winning Product?

What is a winning product? A winning product is a product that sells like hotcakes. It’s something your target audience REALLY wants to buy.

There are no limits on advertisingIf you’re just getting started with your store, chances are you’ll make the majority of your sales from advertising. Make sure you’re not selling something that can’t be advertised on the major ad networks.
You can’t effortlessly find it selling elsewhereYou need to find dropshipping products that people can’t buy at regular department stores. These products should be unique and useful and inspire customers to buy them.
The product has a wow elementThe winning products should also surprise potential buyers. Think of a clothing ad you saw on Instagram that had a unique design that you saw and immediately clicked on – that’s a wow element.
A winning product can always resolve a problemPeople are also attracted to products that make their lives easier. It could be anything from a mini wall breaker that you can take with you to a thermostatic kettle that brings great convenience to life.

How Do I Find Winning Products?

The key to building a successful dropshipping store is to sell the products that are becoming popular.

Once you have a list of popular items, you can focus on those products.

But where can you find the winning products?

Make an intensive study of Amazon Bestseller listings

Amazon is the Google of the e-commerce world. According to the data from digitalcommerce360, Amazon was the top-performing online retailer in 2021, with its overall sales up 17.9% in 2021 compared to 2020. Amazon accounted for 54.0% of all business conducted online by the Top 1000 retailers in North America.

The Amazon Best Sellers website is the site to bookmark and refer to when you do your product research. Their list is based on sales and is updated every hour. Therefore, you want to capture timely information about the products you find and focus on the right metrics.

Amazon Bestseller listings

The best thing about the Amazon Best Sellers page is that it has categories for pretty much everything that exists.

For example, let’s say your dropshipping site is about Home & Kitchen, and you can find trending products in the Home & Kitchen. Easy!

Amazon returns the top 100 selling products in this category, and they’re beautiful. Your next step is to pick the products that you like the most and find the best suppliers for your store.

Let’s take the second best-selling product in its category, the Bedsure Satin Pillowcase, as an example and do a quick search on AliExpress.

In the image below, we can see over 3,600 results for “Bedsure Satin Pillowcase .” But we’ve got even better news coming your way!

You can get a satin pillowcase for as little as $0.01!

Now, keep in mind that people buy a satin pillowcase on Amazon for about $6.00! Can you imagine how much money you could make selling satin pillowcases in your dropshipping store?

All you need is the right marketing strategy and a slightly lower price than what Amazon is offering. We’ll let you daydream a bit here ……

Google Trends is the preferred tool for discovering popular products. To find new niche products, be sure to expand the range from the default “last 12 months” to “2004-present”. This filter helps to get a clear picture of whether the search volume is increasing or decreasing. In addition, this will reveal if there are any seasonal variations in market demand for trending products.

What does Google Trends data mean?

  • If your search term hits a value of 100, it means the term is at its peak popularity. The lower the number goes, the less trending the search term is. 
  • If you get a score of 0, it means there was not enough data for this term.

With Google Trends, you can also see where in the world your potential customers are the most interested in your dropshipping products.

Taking the iPad Air as an example, we can see that it has been very popular worldwide in the last twelve months, even reaching a value of 94 in April 2022. After this, it dropped back slightly, but in November 2022 the search volume picked up again.

Google Trends

Now let’s compare it to another example – this time we have a stable niche in Google Trends: “monthly planners”.

In contrast, this chart has declined slightly over the years. However, the search volume in this niche is quite persistent. Here we can see some small drops or rises, which is perfectly normal over time. But it’s safe to say that Google trends show that monthly planners are a fairly stable niche.

So what do the declines and rises mean? This fluctuation indicates a seasonal trend in search. We can see that search volume rises from October to December and falls from January. Just because the search volume is relatively low in January doesn’t mean you can’t start selling monthly plans in January, but due to seasonal changes, expect less website traffic at that time of the year.

If you’re looking for the ultimate example of a short-lived, one-shot spike in Google Trends, search for “bird feeder:”

Until February 2020, searches for “bird feeder” were low. Three months later, searches for this niche product peaked. But its steep decline since June 2020 proves that the trend has faded, meaning this is no longer a good niche to consider starting investing in.

Research product hashtags on TikTok

TikTokers use hashtags to get more exposure, so searching by keywords is an efficient way to find popular products. Do not search using #winningproducts #dropshippingproduct or similar terms.

Because videos with these hashtags are for sellers, you’ll see a lot of videos telling you to sell this and sell that. That’s not what we’re looking for. We need to find these videos that are made for buyers that will show you the latest and hottest products.

So what tags will they use to tag product videos for the end consumer? I did some research here and found that there are three tags that can be used to search for popular products.

The first is a platform-related hashtag. For example #TikTok Made Me Buy It, #Amazon (favorites/must-haves), #AliExpress (favorites/must-haves), etc. …… Search these hashtags and you will find videos showing only popular products.

Platform-related Hashtags:

  • TikTok Made Me Buy It,
  • Amazon (favorites/must-haves)
  • AliExpress (favorites/must-haves)

Product Category Hashtags:

  • Small Kitchen
  • Pet necessities
  • Camping (equipment)

Join online communities to find winning products

There are tons of online communities and forums you can join to research what products are in high demand. Facebook and Reddit have hundreds of open and closed communities that can help you understand what people want in certain parts of the world. If you are only growing your dropshipping business in one country or region, you can research only what people want for your product in those countries or regions.

Facebook group

Use product research tools

Product Research Tool is software that uses complex algorithms to analyze millions of products in different marketplaces. It is designed to help store owners evaluate the potential of an item based on data points such as current order volume, sales history, and the number of Shopify stores selling the product.

There are several dropshipping product research tools on the market, but we recommend sticking with tried-and-true tools like Niche Scraper.

Niche Scraper

Niche Scraper helps you find thousands of winning products to dropship based on hard data. It also lets you import the items into your Shopify store and even create Facebook video ads from AliExpress product images so you can market them to your customers. 

Other product research tools worth checking out include Sell the TrendEcomhunt, and AliShark.

What Products Will Most Likely Be Trending in 2022?

Sales data on Shopify shows that people in 2020 are primarily buying products that help them stay busy in their homes. People are looking for puzzles, furniture, and decorative accessories to make their homes more comfortable.

Shoppers are also looking to find products that will help them stay healthy and active. Beauty products such as peel-off masks and nail polish are also among the most purchased items.

The following products will likely be your winning products in 2022 as well.

Beauty 
Peel-off face mask
Nail polish
Hobbies
Jigsaw puzzles
Board games

Fitness & Health
Exercise bands
Water bottles
Yoga and Pilates mats
kayaking accessories
Home fitness equipment
Home Decor & Furniture
Blankets
Kitchen and dining room furniture
Kitchen utensils
Rugs
Home office supplies

Conclusion

Now you know how to find the winning products and what the trends should be for 2022. This is fantastic! While you’re likely to be selling the same items as other dropshippers in your niche who have also done their research, you’ve found the right spot and found a product that works – and you’ve left many of your competitors behind!

If there is a winning product in the list above that you like, but you are having trouble finding a reliable supplier, please contact us. Simply register for the HonestFulphilment App, and submit your purchase request on the App, and our professional purchasing department will respond as soon as possible to find reliable products for you as quickly as possible.

FAQ about Winning Products for Dropshipping

What dropshipping product is most successful?

How do you choose winning products for dropshipping?

What are the hottest dropshipping products right now?

What is the most successful dropshipping niche?

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