How to Find White Label Product Suppliers and Start Selling
Quick answer: To find white label product suppliers, choose a product with steady demand, then look for manufacturers that offer white label or OEM service on B2B marketplaces, at trade shows or through a sourcing agent. Order samples, check quality, agree on your logo and packaging, and connect the supplier or a fulfillment partner to your store so orders ship under your brand.
White Label products and private-label brands have become big businesses! Around the time this guide was first written, these products made up more than 20% of packaged consumer goods for U.S. retailers; in some retail channels, such as grocery stores, the number soars to nearly 60%.
In this guide, we’ll cover what a white-label product is, how it works, and how to sell white label products, plus we’ll share the best strategies for you to succeed with the white-label model. Let’s get started!
What are White Label Products?
A white-label product is a product that is manufactured by one company but sold under a different brand name. In other words, a white label is a product that you sell under your own brand name, but that is manufactured by a third party.
How does White Labeling Work?
As we have discovered, white label products are re-brandable and re-sellable products produced by third parties. Now let’s see how this business model works.
First, the vendor produces a white-label product. Let’s assume it is a new lotion that has no brand, name, or label at all.
The supplier sells their product of this new lotion to another company or individual distributor, and each retailer can label this product as their own. Even though it is identical to the product sold by the other retailer and supports them in labeling and adapting it to the tone of the brand as needed.
Finally, the distributor sells the product to their customer. The key to white labeling is anonymity, which leads many consumers to use the lotion without knowing it is a labeled product.
Where to Find White Label Product Suppliers
There are four common ways to find white label vendors:
- B2B marketplaces such as Alibaba and 1688 list thousands of factories; filter for suppliers that offer OEM or white label service and low minimum order quantities.
- Trade shows let you meet manufacturers in person and compare samples side by side.
- Contacting manufacturers directly often gets better prices once you know which factory makes the product you want.
- A sourcing agent in China can compare several factories, negotiate, order samples and inspect quality before shipping. Honest FulPhilment returns sourcing quotes in 4–5 days and checks 20% of units by default.
Whichever route you choose, always order samples first and confirm the branding options (logo printing, labels, packaging) and the minimum order quantity before you commit.
How To Start a White-Label Business?
Create brand and branding assets for your business and submit your customizations (refer to each supplier’s specifications and steps).
First, you need to find the white label products you want to sell, then go to the major websites to find companies that can do white-label business. Honest FulPhilment is a good choice! We can customize your white label products with stickers, bags, printed logos, etc.
Customized packaging bags
Customized stickers
Customized boxes
Customized LOGO on products
Set up your dropshipping store and sale channels. If applicable, link your supplier to your Shopify store (as in the case of print-on-demand apps).
Everything is ready to start selling!
What are the Advantages of Selling White Label Products?
Now that you have a clearer understanding of what white label products are, we’ve compiled a few reasons to show you the benefits of selling white-label products.
1
Increase the visibility of the brand
If you run a business that requires you to offer multiple services or products from third parties, paying for additional white labeling for all the products you offer is a great way to expand your brand name without being obnoxious, thus increasing public awareness of your brand.
2
Save time and money
Creating your own product from scratch may sound like a good idea at some point, but unless you’ve done it before (successfully), you may not know all the effort and resources it takes to create an original product. Why waste time reinventing the wheel when you can white-label it?
3
Clearly, the third-party products you white label and add to your offerings are reliable and desirable (or at least they better be!). Every time customers use your white-label products and see your name, they associate it with convenience and quality, and their loyalty to your brand increases.
4
Leverage the work of experts
If a third-party developer has the focus and expertise to make a better product than you, simply pay them for the privilege of white-label and enjoy having your brand name attached to their quality work.
How does Honest FulPhilment Work with White-Label Products?
Honest FulPhilment range from world-leading e-commerce enterprises to small independent shippers. Our goal is to provide a comprehensive e-commerce fulfillment solution according to your specific requirements. We have teamwork, integration, and collaboration.
We also provide fully integrated e-commerce fulfillment services, including product procurement, brand promotion, and distribution. What makes us unique is that we can provide complete e-commerce fulfillment services or one of our professional services. No matter what your enterprise needs, we can provide customized performance solutions according to your situation and requirements.
Simply register on our Honest FulPhilment App and submit your purchase request, our company’s professional procurement team will respond as quickly as possible to find white-label products that meet your needs, and when looking for products, we will help you select suppliers at every level to find the most reliable ones. In addition to providing this service, our company also provides a labeling service, the specific details can be clicked here.
Conclusion
If you still don’t understand our various processes, please join our community. We are happy to discuss your needs and help you find the perfect solution.
FAQ
How do I find white label product suppliers?
Search B2B marketplaces such as Alibaba and 1688, visit trade shows, ask manufacturers directly whether they offer white label or OEM service, or use a sourcing agent in China who can compare factories, order samples and check quality for you.
What is a white label product?
A white label product is a generic product made by one company and sold by other companies under their own brand names. The maker stays anonymous, and each seller adds its own logo, label and packaging.
What is the difference between white label and private label?
White label products are the same generic item sold to many brands, with only the branding changed. Private label products are made exclusively for one seller, often with a custom formula, design or specification.
What are good white label products to sell?
Popular white label categories include skincare and cosmetics, supplements, phone accessories, kitchen tools, pet products, apparel and fitness accessories. Look for products with steady demand, simple branding and room for a healthy margin.
Can I dropship white label products?
Yes. A fulfillment agent can hold the white label stock, add your logo, stickers, inserts or custom boxes, and ship each order directly to your customers under your brand.