E-commerce is a vast industry and it is important to keep abreast of your customers’ needs, marketing campaigns, and market trends. E-gift cards are like marketing tools for e-commerce direct sales businesses and can bring huge traffic to your business.
What Is a Gift Card?
A gift card is a prepaid debit card that contains a specific amount of money available for use for a variety of purchases. Store gift cards are designed to be used at specific merchants or retailers. At the same time, general-use prepaid gift cards are not affiliated with any specific merchant and can also be used to withdraw cash at automated teller machines (ATMs).
Why Gift Cards?
Simply put, gift cards are another way you can profit from your e-commerce dropshipping business, and they can enhance customer loyalty to your brand. According to the statistics:
55% of gift card users visit online stores multiple times, which means that gift cards bring traffic and significant profits to your website.
As a rule, gift card users usually spend an additional 20% of the value of the gift card.
74% of customers prefer to receive gift cards or coupons for Christmas or other holiday seasons.
And online gift cards are very easy to set up and relatively low maintenance.
What Are the Benefits of e-Commerce Gift Cards in Dropshipping Businesses?
Gift cards not only benefit your customers but your business as well. Gift card programs are reasonably priced and easy to implement. Here are a few ways that gift cards can benefit your business.
Increase the revenue of online businesses
Gift cards involve two transactions: the purchase of the gift card and the use of the gift card. The purchase of the gift card provides additional revenue to the merchant; when the customer uses the gift card, the customer feels that he or she is purchasing a free item and may spend more than the amount on the gift card.
Drive more traffic to your website
More popular than offline cards, e-commerce gift cards offer customers the convenience of purchasing products on the website. Also, e-commerce gift cards reduce the consumption of paper and plastic to a certain extent.
When used in conjunction with the right marketing strategy, eCommerce gift cards can pull in more traffic in a very short period of time than any other source. Make sure to market using email, targeted advertising, and social media channels such as Facebook, Twitter, Instagram, etc., all of which can expand your eCommerce store’s visibility and increase your website traffic.
Adding new customers
When your customers buy gift cards for their friends, family, or neighbors and they use them in your store, it in effect increases your customer base. Consider giving gift cards when you donate to a local fundraiser as well. Distributing gift cards through fundraising events will increase your brand awareness and give you a good reputation.
How To Promote e-Commerce Gift Cards in Dropshipping Business?
Using email marketing lists
Before you start, it is helpful to build an e-commerce mailing list to market your e-commerce gift cards. Send holiday-themed emails to consumers before each holiday. This is a great way to promote your eCommerce gift cards, warm up the campaign and increase website traffic before the holidays.
In addition to email and targeted advertising, the potential of social media cannot be ignored. Before the sales season, effectively promote your gift cards through social media such as Facebook, Twitter, Instagram, etc. At the same time, make sure your website can give your customers a good experience.
Announce on your website
Customers should be informed that they can purchase gift cards on the site, and a well-placed banner and a well-designed pop-up can get the message across instantly.
How To Grow Your Dropshipping Business with e-Commerce Gift Card?
If you ask yourself how to use dropshipping to send gift cards in your box?
The answer is simple: use HonestFulphilment!
Honest Fulphilment has software that helps automate all the daily tasks of your dropshipping business, offering dropshipping products from China, as well as customized packaging.
With Honest Fulphilment, adding gift cards to your packages is really easy.
So what are you waiting for? Get in touch with us now!