What Are Product Attributes In Marketing?

Product attributes are the basic information of the product, such as what brand you are, what model, what age group the product is suitable for, and what style it belongs to. These are all product attributes. There are many merchants who don’t understand the use of filling in the product attributes when they put their products on the shelves. So today, let’s talk about how much the seemingly small part of the commodity attributes can do?

What Are Product Attributes?

Product attribute refers to the inherent nature of the product itself, which is the collection of differences in different fields of the product. In other words, product attributes are the set of product properties and the set of product differences. The factors that determine product attributes are composed of the following different areas. Each factor defines the nature of the product in its own field. Products in each attribute field reflected in the nature of the product in the process of operation plays a different role, different status, different weight. The product presented to the consumer is the result of the interaction of these different attributes. Product attributes can be divided into tangible attributes and intangible attributes, where tangible attributes refer to color, smell, size, design style, weight, and so on. Intangible attribute refers to price quality and so on.

What Are The Types Of Product Attributes?

If products are classified broadly, there are six main categories of product attributes

  1. Demand factors, that is, consumer groups composed of different needs;
  2. User characteristics, such as age, gender, region and so on, will lead to different consumption preferences and habits;
  3. The differences in industry conditions, industry structure and competitive environment lead to obvious differences between brands;
  4. Price positioning, similar to user characteristics, is also used to distinguish target customers;
  5. Channel characteristics, such as online sales and offline sales of physical stores need to choose different strategies due to channel differences;
  6. Functional benefit, which is also the function and use of the product closest to the consumer.

What Are The Examples Of Product Attributes?

Product attributes are actually quite easy to distinguish. Take the following product as an example. It has the following attributes:

1. Size

Size, as the name suggests, is the size of the product, which probably includes the length, width, thickness, and other attributes that can be measured.

2. Color

Colors are common colors, such as red, orange, yellow, green, blue, purple, etc.

3. Weight

The weight is the data measured by the scale

4. Name

The name is the name of the product

5. Style

Style means an ideology formed by the unity of the unique content and form of the artwork, the individual characteristics of the artist as the subject of creation, and the objective characteristics determined by the subject matter, genre, and historical conditions of society and era.

6. Material

Material is the raw material for making goods, such as wood for a table and wool for a sweater

7. Production date

The production date refers to the date and time when the product completes all processes on the production line, is inspected and packaged into a finished product that can be sold in the market.

8.Price

Product price refers to the purchase price of the product itself. After the product is purchased, it is owned by the buyer, and its ownership is transferred from the seller to the buyer.

What Are The Benefits Of Product Attributes?

  1. Improve product exposure rate and transformation The customer traffic through category browsing is very large. Correct and complete product attributes are conducive to increasing the page traffic of the category, thereby improving the product exposure rate and bringing transformation.
  2. Improve the promotion score and facilitate later promotion
  3. Improve the purchase experience and reduce unnecessary disputes The more accurate the attribute is filled in, the more detailed the description is, which is conducive to the buyer’s purchase.
  4. Increase the weight of your search Most customers find buyers through search keywords. The more detailed the product attributes are, the more traffic the product will get.

How To Manage Product Attributes?

  1. Log in to the background
  2. Select “Commodity Management” and click “Attribute Management”.
  3. The page for managing merchant sales attribute value is displayed. First of all, we should choose the classification of the goods (first class category, second class category).
  4. Details of attribute values are displayed after filtering Take the second-level category “snack food” under the first-level category “food and beverage” as an example. For each third-level category, you can edit “color class attribute” “size class attribute” and click “Edit” to enter the customization page
  5. You can modify and reorder the attribute values. Click Edit
  6. Click “Save” after finishing the modification.
  7. After saving, go back to the property value management page, modify the color class, and continue to “edit” the “Size class properties”.
  1. Click “Add Attribute Value”
  1. In the blank box that is displayed, enter the attribute value content and sort Click Save
  2. After the Settings are saved successfully, the user-defined attribute value immediately appears here. You can modify the attribute value and click “Edit” to repeat the previous operation

Conclusion

Each product has its own unique attributes, and understanding the attributes of a product is a required course for sellers and buyers. Understanding product attributes can help you understand the product better, so that you can better open up sales and increase market share. Of courseIf you want to know more about this you can log on our website.

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