The process of a successful e-commerce implementation involves multiple vendors and schedules. These should be lined up to run like a well-oiled machine. The better you manage all these moving parts, the more successful your e-business will be.
A predictable and accurate execution equates to happy customers and positive reviews. The sound eCommerce execution process can save you time and money. In addition, good execution will help you expand your business.
We offer fully integrated eCommerce fulfillment services that include product sourcing, branding, and distribution. What sets us apart is the ability to offer our complete eCommerce fulfillment service or one of our specialist services. Whatever your business requires, we can provide a fulfillment solution that is tailored to your situation and requirements.
Ecommerce Fulfillment Definition
Actually, e-commerce fulfillment has been an integral part of your business from the very beginning.
E-commerce fulfillment is the part of your e-commerce operation that delivers your products to your customers. There are several aspects to your e-fulfillment process. Putting products on the shelves of your fulfillment center is eCommerce fulfillment. Picking and packing orders is order fulfillment. Shipping times and methods are part of your 3PL operations.
E-commerce Fulfillment Process:
- E-Commerce store and fulfillment center
- Receiving and inventory management
- Order fulfillment
- Returns processing
Why is Fulfillment Important?
The proper eCommerce fulfillment service can help your business gain a competitive edge. An effective and reliable e-commerce fulfillment earns the trust of our customers and delights them. What if the product delivery doesn’t meet the customer’s expectations, or the item is damaged in transit? Fulfillment issues like these can dampen your e-commerce business. A fulfillment service can help you:
- Manage customer orders
- Deliver shipments on time
- Get the latest information on available products
E-commerce Fulfillment Process
Receiving inventory refers to the process of receiving products directly from the supplier at the local fulfillment center.
- Ensuring items count and update with the customer
- Check products completely for damage
- Create SKUs (scannable bar codes) for each product
- Ensure product entry to the warehouse management system and sync the inventory quantity
When receiving inventory, it is necessary to organize the inventory category-wise on shelves that can help make sure orders are fulfilled quickly. Organizing items from an SKU perspective is always easier because it becomes easier for the warehouse people to pick, pack and ship out products. That is similar to organizing products in a physical store so that the owner can quickly find the item the buyer requests. If the items are scattered all over the store, it will take more time to find them and more chances for the customer to buy them from other stores nearby.
After an order is placed on the application/website, it needs to be tracked in the available inventory for picking and packing. You can easily do this with an inventory management system that acts as a central database repository for all products in stock.
Secure packing is one of the elements that ensure fulfillment, as it equates to a better customer experience. Packing includes selecting the appropriate type of box for the ordered product and packaging it to secure delivery. If you have your own inventory, you will have to maintain a variety of packaging materials such as bubble wrap, cartons of various sizes, air filters, packaging tape, etc.
Once the order has been captured from the fulfillment center and is securely packaged, you are ready to ship. You can choose third-party shipping, merchant shipping, or drop shipping as the mode of shipping your order. If you choose merchant shipping, you can enable further sorted shipping forms on your eCommerce platform. Your customers can choose the type of shipping they want to be based on the fees they pay.
Exchange or Return
An e-commerce business is not supposed to view order fulfillment as a process from order generation to delivery. Rather, it should be the order generation for a successful return/exchange process.
Returns and exchanges should also be considered as part of order fulfillment. Whenever the customer makes a request for an exchange/return, order processing should begin automatically. For instance, you have a Shopify store. Shopify POS’s order screen helps you manage all your orders in one place. The order screen can help review order details, add notes to orders, and quickly generate return/exchange requests.
If you’re looking for an all-in-one eCommerce app for your business, as well as other fulfillment services, get in touch with our team today.